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Recruiting, marketing, and retention in institutions of higher education

Miller, Bob W.

Recruiting, marketing, and retention in institutions of higher education Bob W. Miller, John P. Eddy, and professional associates. - Lanham, MD University Press of America c1983. - viii, 351 p.

Includes bibliographies.

ISBN: 0819133310 (pbk.) 13.25

LCCN: 83010310 //r91

Subjects--Topical Terms:
Public relations--Universities and colleges--United States.
Universities and colleges--Admission.--United States
College students--United States.
College attendance--United States.

LC Class. No.: LB2342.8 / .M54 1983

Dewey Class. No.: 378.73

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