APA

Mokwa M. P., Prieve E. A. & Dawson W. M. (1980). Marketing the arts. New York: Praeger.

Chicago

Mokwa Michael P, Prieve E Arthur and Dawson William M. 1980. Marketing the arts. New York: Praeger.

Harvard

Mokwa M. P., Prieve E. A. and Dawson W. M. (1980). Marketing the arts. New York: Praeger.

MLA

Mokwa Michael P, Prieve E Arthur and Dawson William M. Marketing the arts. New York: Praeger. 1980.