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Marketing by agreement

McCall, J. B.

Marketing by agreement a cross-cultural approach to business negotiations J.B. McCall and M.B. Warrington. - Chichester [West Sussex] New York Wiley c1984. - x, 274 p. 24 cm.

Includes indexes.

Bibliography: p. 261-265.

ISBN: 0471904619

LCCN: 84005157 //r892

Subjects--Topical Terms:
Export sales contracts
Negotiation in business
License agreements
Marketing--Law and legislation.

LC Class. No.: K1030.4 / .M38 1984

Dewey Class. No.: 343/.084 342.384

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