Vista normal Vista MARC Vista ISBD

Contemporary advertising

Bovée, Courtland L.

Contemporary advertising Courtland L. Bovée, William F. Arens. - 3rd ed. - Homewood, Ill. Irwin 1989. - xxv, 662 p. ill. (some col.) - The Irwin series in marketing .

Includes index.

Bibliography : p. 1-9 (3rd group)

ISBN: 0256065195

LCCN: 88010302

Subjects--Topical Terms:
Advertising

LC Class. No.: HF 5821 / .B62 1989

Imprimir
Citar
Agregar a su carrito (remover)
Guardar registro
BIBTEX Dublin Core ISBD MARC (no-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Estándar) MARCXML MODS (XML) RIS
Más búsquedas

Buscar este título en:
HORIZON