Children as consumers
McNeal, James U.,
Children as consumers insights and implications James U. McNeal. - Lexington, Mass. Lexington Books c1987. - xvi, 211 p. ill.
Includes index.
Bibliography : p. 191-205.
0669130877 (alk. paper)
86045052 //r89
Children as consumers--United States.
Youth as consumers.
Television advertising and children--United States.
HC110.C6 / M39 1987
658.8/348
Children as consumers insights and implications James U. McNeal. - Lexington, Mass. Lexington Books c1987. - xvi, 211 p. ill.
Includes index.
Bibliography : p. 191-205.
0669130877 (alk. paper)
86045052 //r89
Children as consumers--United States.
Youth as consumers.
Television advertising and children--United States.
HC110.C6 / M39 1987
658.8/348