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Market research and analysis

Lehmann, Donald R.

Market research and analysis Donald R. Lehmann. - 3rd. ed. - Homewood, Ill. R. D. Irwin 1988. - xvi, 879 p. ill.

Includes bibliographies and index.

ISBN: 0256070385

LCCN:

Subjects--Topical Terms:
Marketing research
Marketing research--Problems, exercises, etc.

LC Class. No.: HF5415.2 / .L388 1989

Dewey Class. No.: 658.8/3

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