Marketing research in a marketing environment

Dillon, William R.

Marketing research in a marketing environment William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 2nd ed. - Homewood, IL Irwin c1990. - xxiv, 853 p. ill.

Includes bibliographical references and index.

0256079773

89035710


Marketing research

HF5415.2 / .D54 1990

658.8/3
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