Marketing research in a marketing environment
Dillon, William R.
Marketing research in a marketing environment William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 2nd ed. - Homewood, IL Irwin c1990. - xxiv, 853 p. ill.
Includes bibliographical references and index.
0256079773
89035710
Marketing research
HF5415.2 / .D54 1990
658.8/3
Marketing research in a marketing environment William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 2nd ed. - Homewood, IL Irwin c1990. - xxiv, 853 p. ill.
Includes bibliographical references and index.
0256079773
89035710
Marketing research
HF5415.2 / .D54 1990
658.8/3