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Promotional strategy

Engel, James F.

Promotional strategy managing the marketing communications process James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 6th ed. - Homewood, Ill. Irwin 1987. - xvi, 621 p. ill. (some col.) - The Irwin series in marketing .

Includes bibliographies and index.

ISBN: 0256036438

LCCN: 86082275

Subjects--Topical Terms:
Marketing
Marketing--Management.
Advertising

LC Class. No.: HF5415 / .E65 1987

Dewey Class. No.: 658.8/2

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