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Strategic marketing

Cravens, David W.

Strategic marketing David W. Cravens - 2nd ed. - Homewood, Illnois Irwin 1987. - xvii, 679 p. ill. - The Irwin series in marketing .

Includes bibliographical references.

ISBN: 0256122121

LCCN:

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.

LC Class. No.: HF5415.135 / .C72 1987

Dewey Class. No.: 658.8/02

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