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Stanton, William J.

Fundamentos de mercadotecnia William J. Stanton ; traducción de Armando Sánchez Pérez [y otros]. - 4th ed. - México McGraw Hill 1989. - 7329 p.

Translation of : Fundamentals of marketing. Includes index.

ISBN: 0070609438

LCCN: fel01000274

Subjects--Topical Terms:
Marketing
Marketing--Cases studies

LC Class. No.: HF5415 / .S745 1989

Dewey Class. No.: 658.8