Mercadotecnia
Schewe, Charles D.
Mercadotecnia conceptos y aplicaciones Charles D. Schewe, Reuben M. Smith ; traducido por: Hortensia Corona de Contin. - México Libros McGraw-Hill de México c1982. - xxiii, 724 p. ill. 24 cm. - McGraw-Hill series in marketing .
Translation of : Marketing.
Includes bibliographies and index.
Marketing
Marketing--Problems, exercises, etc.
HF5415 / .S323818 1982
Mercadotecnia conceptos y aplicaciones Charles D. Schewe, Reuben M. Smith ; traducido por: Hortensia Corona de Contin. - México Libros McGraw-Hill de México c1982. - xxiii, 724 p. ill. 24 cm. - McGraw-Hill series in marketing .
Translation of : Marketing.
Includes bibliographies and index.
Marketing
Marketing--Problems, exercises, etc.
HF5415 / .S323818 1982