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Marketing

Pride, William M.

Marketing basic concepts and decisions William M. Pride, O.C. Ferrell. - 3rd. ed. - Boston Houghton Mifflin c1983. - xxix, 735 p. ill. (some col.)

Includes bibliographical references and indexes.

ISBN: 0395328160

LCCN:

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .P658 1983

Dewey Class. No.: 658.8

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