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Basic marketing

McCarthy, E. Jerome

Basic marketing a managerial approach by E. Jerome McCarthy. - 8th. ed. - Homewood, Ill. R. D. Irwin 1984. - xvii, 841 p. ill., maps.

Bibliographical footnotes.

ISBN: 0256030197

LCCN:

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 1984

Dewey Class. No.: 658.8

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