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Essentials of marketing

McCarthy, E. Jerome

Essentials of marketing E. Jerome McCarthy, William D. Perreault, Jr. - 4th. ed. - Homewood, Ill. R.D. Irwin 1988. - xvi, 512 p. ill. - The Irwin series in marketing .

Includes indexes.

Bibliography : p. 555-567.

ISBN: 0256060096

LCCN:

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M223 1988

Dewey Class. No.: 658.8

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