Principles of marketing
Kotler, Philip,
Principles of marketing Philip Kotler. - 2nd ed. - Englewood Cliffs, N.J. Prentice-Hall c1980. - xxiv, 676 p. ill. - Prentice Hall series in marketing .
Accompanied by Study Guide.
Includes bibliographical references and index.
0137016239
Marketing
Principles of marketing Philip Kotler. - 2nd ed. - Englewood Cliffs, N.J. Prentice-Hall c1980. - xxiv, 676 p. ill. - Prentice Hall series in marketing .
Accompanied by Study Guide.
Includes bibliographical references and index.
0137016239
Marketing