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Cases in marketing management

Bernhardt, Kenneth L.

Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear. - Plano, Tex. Business Publications 1978. - xv, 570 p. ill.

Includes bibliographical references and index.

ISBN: 0256020817

LCCN:

Subjects--Topical Terms:
Marketing management--Case studies.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415.13 / .B448 1978

Dewey Class. No.: 658.8

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