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Sport marketing

Mullin, Bernard James.

Sport marketing Bernard J. Mullin, Stephen Hardy, William A. Sutton. - Champaign, IL Human Kinetics Publishers c1993. - xvi, 295 p. ill. 25 cm.

Includes bibliographical references and index.

ISBN: 0873224493

LCCN: 92036331

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716 / .M85 1993

Dewey Class. No.: 338.4/3796

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