Marketing
Pride, William M.
Marketing basic concepts and decisions William M. Pride, O.C. Ferrell. - 8. ed. - Boston Houghton Mifflin c1993. - xxvii, 817 p. ill. (some col.) 26 cm.
Includes bibliographical references and indexes.
Marketing
Marketing basic concepts and decisions William M. Pride, O.C. Ferrell. - 8. ed. - Boston Houghton Mifflin c1993. - xxvii, 817 p. ill. (some col.) 26 cm.
Includes bibliographical references and indexes.
Marketing