APA

Gilly M. C., Pride W. M. & Ferrell O. C. (1989). Marketing cases. Boston: Houghton Mifflin Co.

Chicago

Gilly Mary C, Pride William M and Ferrell O C. 1989. Marketing cases. Boston: Houghton Mifflin Co.

Harvard

Gilly M. C., Pride W. M. and Ferrell O. C. (1989). Marketing cases. Boston: Houghton Mifflin Co.

MLA

Gilly Mary C, Pride William M and Ferrell O C. Marketing cases. Boston: Houghton Mifflin Co. 1989.