APA

Stanton W. J., Etzel M. J. & Walker B. J. (1994). Fundamentals of marketing. New York: McGraw-Hill.

Chicago

Stanton William J, Etzel Michael J and Walker Bruce J. 1994. Fundamentals of marketing. New York: McGraw-Hill.

Harvard

Stanton W. J., Etzel M. J. and Walker B. J. (1994). Fundamentals of marketing. New York: McGraw-Hill.

MLA

Stanton William J, Etzel Michael J and Walker Bruce J. Fundamentals of marketing. New York: McGraw-Hill. 1994.