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Business strategy and policy

Smith, Garry D.

Business strategy and policy Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell. - 3rd ed. - Boston Houghton Mifflin Co. c1991. - xx, 380 p. ill.

Includes bibliographical references and index.

ISBN: 0395433673

LCCN: 90083003

Subjects--Topical Terms:
Strategic planning
Strategic planning--Case studies.

LC Class. No.: HD30.28 / .S56 1991

Dewey Class. No.: 658.4/012

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