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Product management

Lehmann, Donald R.

Product management Donald R. Lehmann, Russell S. Winer. - Burr Ridge, Ill. Irwin c1994. - xxiii, 437 p. ill. 25 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256116237 (recycled paper)

LCCN: 93010645 //r94

Subjects--Topical Terms:
Product management

LC Class. No.: HF5415.15 / .L44 1994

Dewey Class. No.: 658.5/6

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