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Marketing management

Guiltinan, Joseph P.

Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul. - 5th ed. - New York McGraw-Hill 1994. - xvi, 480 p. ill. 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 0070489718 (alk. paper) 48.95 0071133224 :

LCCN: 93022754

Nat. Bib. No.: GB94-18381

Subjects--Topical Terms:
Marketing--Management.

Subjects--Index Terms: Marketing

LC Class. No.: HF5415.13 / .G84 1994

Dewey Class. No.: 658.8

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