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Marketing research

Tull, Donald S.,

Marketing research measurement and method : a text with cases Donald S. Tull, Del I. Hawkins. - 6th ed. - New York Toronto New York Macmillan Maxwell Macmillan Canada Maxwell Macmillan International c1993. - xviii, 863, [45] p. ill.

Includes bibliographical references and indexes.

ISBN: 0024219320

LCCN: buc93000620

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies.

LC Class. No.: HF5415.2 / .T83 1993

Dewey Class. No.: 658.8/3

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