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The portable MBA in marketing

Hiam, Alexander.

The portable MBA in marketing Alexander Hiam, Charles D. Schewe. - New York J. Wiley c1992. - xiv, 464 p. ill. 26 cm. - The Portable MBA series .

Includes bibliographical references (p. 451-452) and index.

ISBN: 047154728X 24.95

LCCN: 91037515

Nat. Bib. No.: GB93-22792

Subjects--Topical Terms:
Marketing--Management.

Subjects--Index Terms: Marketing

LC Class. No.: HF5415.13 / .H47 1992

Dewey Class. No.: 658.8

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