Segmenting the mature market
Morgan, Carol M.
Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets Carol M. Morgan, Doran J. Levy. - Chicago, Ill. Probus Pub. c1993. - 363 p.
Includes bibliographical references and index.
93197219
Aged as consumers--United States.
Consumer behavior--United States.
Marketing--United States.
Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets Carol M. Morgan, Doran J. Levy. - Chicago, Ill. Probus Pub. c1993. - 363 p.
Includes bibliographical references and index.
93197219
Aged as consumers--United States.
Consumer behavior--United States.
Marketing--United States.