The New direct marketing
The New direct marketing how to implement a profit-driven database marketing strategy
David Shepard Associates, Inc., with individual contributions by Rajeev Batra ... [et al.].
- Homewood, Ill. Dow Jones-Irwin c1990.
- xix, 535 p. ill. 25 cm.
Includes index.
90030591
Direct marketing--Data processing.
Direct marketing--Statistical methods.
Data base management
Data base marketing.
HF5415.126 / .N48 1990
658.8/4
Includes index.
90030591
Direct marketing--Data processing.
Direct marketing--Statistical methods.
Data base management
Data base marketing.
HF5415.126 / .N48 1990
658.8/4