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Marketing scales handbook

Bruner, Gordon C.

Marketing scales handbook a compilation of multi-item measures Gordon C. Bruner II, Paul J. Hensel. - Chicago, Ill., USA American Marketing Association c1992. - xiii, 1315 p. 25 cm.

Includes bibliographical references (p. 1306-1307) and indexes.

ISBN: 149.95

LCCN: 92018858

Subjects--Topical Terms:
Marketing research--Statistical methods--Handbooks, manuals, etc.
Scaling Social sciences--Handbooks, manuals, etc.

LC Class. No.: HF5415.3 / .B785 1992

Dewey Class. No.: 658.8/3028

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