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Essentials of marketing research

Hawkins, Del I.

Essentials of marketing research Del I. Hawkins, Donald S. Tull. - New York Macmillan Publishing Co. 1993. - p. cm.

Portions of this book are taken from the authors' Marketing research, 6th ed., published in 1993. Includes indexes.

ISBN:

LCCN: 93005979

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies.

LC Class. No.: HF5415.2 / .H34 1993

Dewey Class. No.: 658.8/3

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