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Advertising procedure

Kleppner, Otto

Advertising procedure Otto Kleppner, with the collaboration of Norman A. P. Govoni. - 7th ed. - Englewood Cliffs, N.J. Prentice-Hall c1979. - 630 p., [6] leaves of plates ill. 24 cm.

Includes bibliographies and index.

ISBN: 0130181196

LCCN: 78005728

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .K45 1979

Dewey Class. No.: 659.1

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