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Strategic marketing problems

Kerin, Roger A.

Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson. - 5th ed. - Boston Allyn and Bacon c1990. - xiii, 732 p. ill.

Includes bibliographies.

ISBN: 0205121292

LCCN: 89035522

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .K47 1990

Dewey Class. No.: 658.8

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