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Marketing management

Kotler, Philip,

Marketing management analysis, planning, implementation, and control Philip Kotler. - 6th ed. - Englewood Cliffs, NJ Prentice Hall 1988. - xxi, 777 p. ill.

Includes bibliographical references and index.

ISBN: 0135561507

LCCN: 87019301

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1988

Dewey Class. No.: 658.8

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