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Basic marketing

McCarthy, E. Jerome

Basic marketing a managerial approach E. Jerome McCarthy, William D. Perreault. - 10th ed. - Homewood, IL Irwin c1990. - xviii, 734 p. col. ill. - Irvin series in marketing .

Includes bibliographical references (p. 678-701).

ISBN: 0256068658

LCCN: 89035299

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 1990

Dewey Class. No.: 658.8

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