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Marketing in private and public nonprofit organizations

Marketing in private and public nonprofit organizations perspectives and illustrations [compiled by] Ralph M. Gaedeke. - Santa Monica, Calif. Goodyear Pub. Co. c1977. - xxx, 383 p. ill.

Includes bibliographical references and indexes.

ISBN: 0876205759

LCCN: 76023034 //r892

Subjects--Topical Terms:
Corporations, Nonprofit--Marketing.
Government business enterprises--Marketing--Case studies.
Government business enterprises--Marketing.
Corporations, Nonprofit--Marketing--Case studies.

LC Class. No.: HF5415 / .M29945 1977

Dewey Class. No.: 658.8

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