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Mercado en la era electronica edited by Robert D. Buzzell ; translated by Adriana Arias de Hassan. - Bogotá, Colombia Editorial Norma c1988. - xii, 304 p. ill. - Empresas y Empresarios Simposio de investiación / Harvard Business School . - Simposio de investigación (Harvard University. Graduate School of Business Administration) .

Translation of : Marketing in an electronic age. Includes index.

ISBN: 9580403597

LCCN: buc91000244

Subjects--Topical Terms:
Telemarketing--United States.

LC Class. No.: HF5415.122 / .M42518 1988

Dewey Class. No.: 658.8/5