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Marketing strategy and plans

Luck, David Johnston.

Marketing strategy and plans David J. Luck, O.C. Ferrell. - 2nd ed. - Englewood Cliffs, N.J. Prentice-Hall c1985. - xvi, 591 p. ill.

Includes indexes.

Bibliography: p. 570-577.

ISBN: 0135583624

LCCN: 84018038

Subjects--Topical Terms:
Marketing--Management.--United States
Marketing--Management--Case studies.--United States

LC Class. No.: HF5415.13 / .L75 1985

Dewey Class. No.: 658.8 / L941m2

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