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Hehman, Raymond D.

Desarrollo y ejecución de estrategias de mercadeo Raymond D. Hehman ; translated by Hugo Alberto Coronado P. - Bogotá Editorial Norma c1986. - ix, 244 p. ill. - Desarrollo Gerencial .

Translation of: Product management-marketing in a changing environment.

Includes bibliographical references and index.

ISBN: 9580401144

LCCN: buc92000613

Subjects--Topical Terms:
Product management
Marketing

LC Class. No.: HF5415.15 / .H4418 1986

Dewey Class. No.: 658.8