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The marketing challenge of 1992

Quelch, John A.

The marketing challenge of 1992 John A. Quelch, Robert D. Buzzell, Eric Salama. - Reading, Mass. Addison-Wesley Pub. Co. c1990. - ix, 390 p. ill.

Includes bibliographical references.

ISBN: 0201515628

LCCN: buc93000496

Subjects--Topical Terms:
Marketing--Case studies.--European Economic Community countries
Corporations, Foreign--European Economic Community countries.

Subjects--Geographic Terms:
Europe--Economic integration.

LC Class. No.: HF5415.12 / .E82Q45 1990

Dewey Class. No.: 337.142 Q3m

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