Vista normal Vista MARC Vista ISBD

Mowen, John C.

Consumer behavior John C. Mowen. - 2nd ed. - New York London Macmillan Collier Macmillan c1990. - xviii, 814 p., [16] p. of plates ill. (some col.).

Includes bibliographies and indexes.

ISBN: 0023846011

LCCN: buc93000207

Subjects--Topical Terms:
Consumer behavior
Consumers--United States.

LC Class. No.: HF5415.32 / .M68 1990

Dewey Class. No.: 658.8/342