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Seeking customers edited, with an introduction by Benson P. Shapiro and John J. Sviokla. - Boston, MA Harvard Business School Pub. c1993. - xviii, 343 p. ill 25 cm. - The Harvard business review book series .

Articles originally published in the Harvard business review. Companion volume to: Keeping customers.

Includes bibliographical references and index.

ISBN: 0875843328 (acid-free paper) 29.95

LCCN: 92036862

Subjects--Topical Terms:
Selling
Consumer satisfaction
Consumers' preferences

LC Class. No.: HF5438.25 / .S434 1993

Dewey Class. No.: 658.8/343