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Analysis and decision making

Mathews, H. Lee.

Analysis and decision making cases for marketing management [by] H. Lee Mathews, Ira J. Dolich [and] David T. Wilson. - [Englewood Cliffs, N.J. Prentice-Hall 1971] - xii, 251 p. illus. 23 cm.

Includes bibliographical references.

ISBN: 0130326313

LCCN: 74139412

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 / .M336

Dewey Class. No.: 658.8/0072/2

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