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Consumer behavior

Holloway, Robert J.

Consumer behavior contemporary research in action [by] Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan. - Boston Houghton Mifflin [1970, c1971] - viii, 458 p. illus. 24 cm.

Includes bibliographies.

ISBN: 0395046386

LCCN: 79125124 //r88

Subjects--Topical Terms:
Consumer behavior
Motivation research Marketing

LC Class. No.: HF5415.3 / .H64

Dewey Class. No.: 658.83

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