Marketing management

Dalrymple, Douglas J.

Marketing management text and cases Douglas J. Dalrymple, Leonard J. Parsons. - Santa Barbara [Calif.] Wiley c1976. - ix, 643 p. ill. 26 cm. - Wiley/Hamilton series in marketing .

"A Wiley/Hamilton publication"

Includes bibliographical references and indexes.

0471191302

75035760 //r84


Marketing--Management.
Marketing--Management--Case studies.

HF5415.13 / .D32

658.8
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