Marketing management
Dalrymple, Douglas J.
Marketing management text and cases Douglas J. Dalrymple, Leonard J. Parsons. - Santa Barbara [Calif.] Wiley c1976. - ix, 643 p. ill. 26 cm. - Wiley/Hamilton series in marketing .
"A Wiley/Hamilton publication"
Includes bibliographical references and indexes.
0471191302
75035760 //r84
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D32
658.8
Marketing management text and cases Douglas J. Dalrymple, Leonard J. Parsons. - Santa Barbara [Calif.] Wiley c1976. - ix, 643 p. ill. 26 cm. - Wiley/Hamilton series in marketing .
"A Wiley/Hamilton publication"
Includes bibliographical references and indexes.
0471191302
75035760 //r84
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D32
658.8