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Marketing management; analysis, planning, and control.

Kotler, Philip,

Marketing management; analysis, planning, and control. - 2d ed. - Englewood Cliffs, N.J. Prentice-Hall [1972] - xiv, 885, xviii p. illus. 25 cm.

Includes bibliographical references.

ISBN: 0135573890

LCCN: 77170038 //r84

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1972

Dewey Class. No.: 658.8

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