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Marketing planning & strategy

Jain, Subhash C.

Marketing planning & strategy Subhash C. Jain. - Cincinnati South-Western Pub. Co. c1981. - xiv, 652 p. ill. 24 cm.

Includes bibliographical references and index.

ISBN: 0538191201

LCCN: 80053669 //r842

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .J35

Dewey Class. No.: 658.8/02

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