Marketing challenges
Marketing challenges cases and exercises
[edited by] Christopher H. Lovelock, Charles B. Weinberg.
- 3rd. ed.
- New York McGraw-Hill c1993.
- p. cm.
- McGraw-Hill series in marketing .
Includes bibliographical references.
0079115772
92038991
Marketing--Case studies.
Marketing--Problems, exercises, etc.
HF5415 / .M29747 1993
658.8
Includes bibliographical references.
0079115772
92038991
Marketing--Case studies.
Marketing--Problems, exercises, etc.
HF5415 / .M29747 1993
658.8