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Principles of marketing

Semenik, Richard J.

Principles of marketing a global perspective Richard J. Semenik, Gary J. Bamossy. - Cincinnati, Ohio College Division, South-Western Pub. Co. c1993. - xxii, 627 p. ill., maps (some col.) 25 cm.

Includes bibliographical references and index.

ISBN: 0538817143

LCCN: 92030230

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .S437 1993

Dewey Class. No.: 658.8

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