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Business strategy and policy

Smith, Garry D.

Business strategy and policy Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell. - 2nd ed. - Boston Houghton Mifflin c1988. - xviii, 1006 p. ill. 25 cm.

Includes bibliographical references and index.

ISBN: 0395369460

LCCN: 87080879

Subjects--Topical Terms:
Strategic planning
Strategic planning--Case studies.

LC Class. No.: HD30.28 / .S56 1988

Dewey Class. No.: 658.4/012

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