Consumer behavior in marketing strategy

Howard, John A.

Consumer behavior in marketing strategy John A. Howard. - Englewood Cliffs, NJ Prentice Hall c1989. - xix, 375 p. ill. 25 cm.

Includes bibliographical references and indexes.

0131696661 28.00

88015542


Consumer behavior
Marketing--Management.

HF5415.32 / .H68 1989

658.8/342
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