Consumer behavior in marketing strategy
Howard, John A.
Consumer behavior in marketing strategy John A. Howard. - Englewood Cliffs, NJ Prentice Hall c1989. - xix, 375 p. ill. 25 cm.
Includes bibliographical references and indexes.
0131696661 28.00
88015542
Consumer behavior
Marketing--Management.
HF5415.32 / .H68 1989
658.8/342
Consumer behavior in marketing strategy John A. Howard. - Englewood Cliffs, NJ Prentice Hall c1989. - xix, 375 p. ill. 25 cm.
Includes bibliographical references and indexes.
0131696661 28.00
88015542
Consumer behavior
Marketing--Management.
HF5415.32 / .H68 1989
658.8/342