Vista normal Vista MARC Vista ISBD

Keegan, Warren J.

Global marketing management Warren J. Keegan. - 4th ed. - Englewood Cliffs, N.J. Prentice Hall c1989. - xvi, 783 p. ill. 25 cm. - The Prentice Hall series in marketing .

Rev. ed. of: Multinational marketing management. 3rd ed. c1984.

Includes bibliographies and indexes.

ISBN: 0133572609

LCCN: 88015137

Subjects--Topical Terms:
Marchés d'exportation
Export Marketing--Management--Case studies.
Export Marketing--Management.
Marchés d'exportation--Cas, études de.

LC Class. No.: HF1009.5 / .K39 1989

Dewey Class. No.: 658.8/48